The Mornington Peninsula is no stranger to the pursuit of the highest quality, flavour and craft produce perfection. Bass & Flinders Distillery head distiller and Managing Director Holly Klintworth is one of a very select group of second-generation distillers in Australia. With a growing range and increasing market pressure in the Australian craft gin category, Holly and her team identified a need to develop a more defined brand story and design to elevate their brand in-line with their growing profile and credentials.
The Edison Agency partnered with Bass & Flinders Distillery to help transform the brand’s identity and showcase to the world what makes their small-batched spirits so uniquely different. Inspired by traditional French distillation methods and the surrounding Mornington Peninsula hinterland – the identity brings to life the innovative spirit of their people and passion for artisan spirit making.
Bass & Flinders Distillery is artfully distinct. The fluid label forms are evocative of the peninsula sea-floor, topographic illustrations designed to flow effortlessly around each bottle giving the liquids a beautiful sense of depth and flavour. Designed to be individually beautiful and collectively harmonious, each spirit, from Christmas Brandy to Limoncello, has a bespoke colour palette and detailed embellishments unique to its style and flavour – no two bottles are the same.
The new design is a system established to showcase the family of products with flexibility for range growth, limited releases and cellar-door speciality creations. Bass & Flinders Distillery have carved out a distinct space within a cluttered category with their quietly progressive brand story. A female Master distiller carrying on a family legacy, a personalised cellar-door experience in the heart of Mornington Peninsula, sophisticated distilling methods and a team of leading industry makers and thinkers – it’s no wonder Bass & Flinders Distillery call themselves “the spirit of the Mornington Peninsula”.
What an amazing team effort !